68% of consumers are looking for products labeled as “clean”
Approximately 70% of consumers report that they research product ingredients
47% of customers prefer body care products designed to adapt to environmental stressors
There is a growing trend towards personalized skincare solutions
Natural elements in merchandise are a priority for 40% of consumers
Over 80% of consumers express interest in trying new brands if they align with their values.
Search volume for "sustainable beauty" has surged over 200% since 2019
41% of consumers express concern about
the environmental impact of their products
Interest in cruelty-free products has surged
Brief
Develop a digital campaign for a premium sustainable skincare line that showcases luxury and environmental responsibility. Deliverables include a cohesive strategy across social media, influencer partnerships, and visual content that embodies elegance and sustainability.
Younify’s feed showcases inclusivity with a clean, natural aesthetic. Vibrant visuals and inspiring captions highlight ingredients, diverse models, and self-care routines, blending education, empowerment, and sustainability.
Feed
Concept
Content planning highlights Younify’s sustainable, unisexual body care benefits while promoting confidence and eco-conscious habits. Posts focus on product launches, routines, and testimonials for consistent engagement.
Post
Planning
"The number of online beauty shoppers in India has gone from from 25 million in 2020 to over 122 million in 2025."
Defining Market Status
Current Industry Trends
Brand Image
Market Positioning
Our brand offers premium, sustainable body care for environmentally conscious consumers who value quality and ethics. We provide luxurious, natural products for all genders, focusing on inclusivity and holistic self-care while ensuring transparency and responsible sourcing.
Market Scope
The bodycare market is poised for significant growth, driven by rising disposable incomes and increased awareness of skincare's health and aesthetic benefits. Urbanization and changing lifestyles are boosting demand for organic and natural products. Additionally, the growth of e-commerce has expanded product accessibility, enhancing consumer choice and brand visibility.
Image
Goals
Audience
Posting
Schedule
I created a precision-timed posting schedule based on audience insights and engagement metrics to optimize content deployment, boost visibility, and strengthen brand equity during peak activity periods.
Other Work
Global Optimal Posting Time
Key Takeaways
During my digital marketing journey, I created a comprehensive post planner to streamline my content strategy and ensure consistency across platforms. By analyzing optimal posting times, I learned how timing boosts engagement and reach. I developed product posts and dynamic reels to connect with audiences effectively. Exploring different digital marketing types—such as social media, email, and SEO—broadened my understanding of promoting products and services in today’s digital world.
Digital Scope
The digital scope is vast, with social media offering access to diverse demographics. Targeted ads can drive brand awareness, while engaging content and influencer partnerships can boost credibility and sales. With India’s growing online audience, particularly in Tier 1 and Tier 2 cities, social media campaigns can effectively position Younify as a leader in sustainable body care.