Younify’s feed showcases inclusivity with a clean, natural aesthetic. Vibrant visuals and inspiring captions highlight ingredients, diverse models, and self-care routines, blending education, empowerment, and sustainability.
Feed
Concept
Content planning highlights Younify’s sustainable, unisexual body care benefits while promoting confidence and eco-conscious habits. Posts focus on product launches, routines, and testimonials for consistent engagement.
Post
Planning
Posting
Schedule
I created a precision-timed posting schedule based on audience insights and engagement metrics to optimize content deployment, boost visibility, and strengthen brand equity during peak activity periods.
Other Work
elevate.
Digital Marketing | Social Media | Content Creation | Brand Strategy & Positioning
Self Initiated
Timeline
Tools
Client
Adobe Photoshop | Illustrator | Procreate | Figma
4 weeks | 2024
Digital Marketing & Advertising
Industry
"The number of online beauty shoppers in India has gone from from 25 million in 2020 to over 122 million in 2025."
Brief: Develop a digital campaign for a premium sustainable skincare line that showcases luxury and environmental responsibility. Deliverables include a cohesive strategy across social media, influencer partnerships, and visual content that embodies elegance and sustainability.
Market Positioning
Our brand delivers premium, sustainable body care for conscious consumers, offering luxurious, natural products for all genders. We prioritize inclusivity, holistic self-care, and transparent, responsible sourcing.
Market
Scope
The bodycare market is expanding quickly due to rising incomes, greater skincare awareness, and a growing preference for natural products. E-commerce further accelerates this growth by increasing accessibility and brand reach.
Current Industry Trends
Studied current market trends to understand the evolving landscape of the skincare industry.
68% of consumers are looking for products labeled as “clean”
Approximately 70% of consumers report that they research product ingredients
47% of customers prefer body care products designed to adapt to environmental stressors
There is a growing trend towards personalized skincare solutions
Natural elements in merchandise are a priority for 40% of consumers
Over 80% of consumers express interest in trying new brands if they align with their values.
Search volume for "sustainable beauty" has surged over 200% since 2019
41% of consumers express concern about
the environmental impact of their products
Interest in cruelty-free products has surged
Brand Image
Aimed to create a brand image that conveys modern luxury, sustainability, and inclusive, holistic self-care.
A cohesive guide outlining the best posting times in Indian Standard Time
for maximized reach and engagement across global audiences.
Digital Scope
The digital scope is vast, with social media offering access to diverse demographics. Targeted ads can drive brand awareness, while engaging content and influencer partnerships can boost credibility and sales. With India’s growing online audience, particularly in Tier 1 and Tier 2 cities, social media campaigns can effectively position Younify as a leader in sustainable body care.
Key Takeaways
During my digital marketing journey, I created a comprehensive post planner to streamline my content strategy and ensure consistency across platforms. By analyzing optimal posting times, I learned how timing boosts engagement
and reach.
Exploring different digital marketing types—such as social media, email, and SEO—broadened my understanding of promoting products and services in today’s
digital world.
This grid shows the planned posting schedule across Instagram, Facebook, Twitter, and YouTube.
The colored blocks highlight the best time slots for each day, ensures consistent,
strategic content distribution throughout the week.
Post Content
These posts are designed to engage viewers with clear visuals and concise messaging, encouraging interaction and discovery.
Explore the series and don’t forget to scroll, like, and save for later!
