younify
Year
'23
Client
Self Iniated
Service
Visual Identity
Studium
Welcome to Younify — modern, sustainable skincare designed to celebrate confidence, inclusivity, and body positivity.
Secondary Research
34% use only mobile devices
59% use a mobile device as well as a PC or console
27% use a mobile device, a PC and a console
73% like portable snacks with diverse flavor options.
85% of gamers prefer snacks that can be eaten with one hand to avoid interrupting gameplay.
Popular snacks included chips (60%), pizza rolls (52%), jerky (45%), popcorn (40%), and gummy treats (38%).
Tone of Voice
At Younify, our tone is inclusive and empowering, authentic and genuine, with a modern sophistication that remains caring and compassionate. We inspire confidence and self love through sustainable body care.
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Moodboard
Keywords
Simplicity | Indulgence | Ritual Premium | Inclusivity | Body Positivity
Additional Visuals
A collectible set of 5 cards, each showcasing a unique game character
from diverse genres. These vibrant cards spark fun collecting, encourage community involvement, and enable trading among fans.
Colour Palette
Type Systems
Aa
Title Text
Noto Serif Display Condensed Italic
Aa
Headings
Raleway Light
Final Logo
The deer, symbolizing grace, purity, and connection to nature, embodies our brand's commitment to gentle, effective skincare and harmony with the environment.
Final Deliverables
Wordmark
Tagline
Icon
Key Takeaways
Built a brand identity grounded in the brand’s core values and personality.
Developed impactful visuals and storytelling to create stronger emotional connection.
Gained insight into audience behavior to shape effective and engaging marketing strategies.
Problem Statement
Develop a sustainable skincare brand identity that blends modern minimalism with approachable luxury, creating a mindful and appealing experience for a younger conscious audience.
Design Solution
Designed a refined visual identity featuring a thoughtful wordmark, a contemporary earthy palette, and a clean, cohesive brand system that reflects sustainability, simplicity, and modern luxury.