Welcome to Younify, where we blend modern innovation with inclusive, sustainable values. We empower adults to feel confident, celebrate diversity, and embrace body positivity, all through eco conscious skincare.
Brand Values
Tone of Voice
Brand Pillars
MoodBoard
Our Promise
Younify offers high-quality, sustainable body care products made with natural ingredients for everyone. We prioritize transparency, inclusivity, and empower your self care journey through guided routines that nurture your skin while respecting the planet.
Our Story
Younify redefines body care for everyone by using sustainable, natural ingredients to create unisexual products for all skin types. Our guided routines promote self-discovery, confidence, and eco-conscious living.
Other Work
Self Initiated
Timeline
Tools
Client
Adobe Photoshop | Illustrator | Procreate
4 weeks | 2024
Skincare
Industry
At Younify, our tone is inclusive and empowering, authentic and genuine, with a modern sophistication that remains caring and compassionate. We inspire confidence and self love through sustainable body care.
At Younify, our tone is inclusive and empowering, authentic and genuine, with a modern sophistication that remains caring and compassionate. We inspire confidence and self love through sustainable body care.
Foundation of a strong identity, this shapes how a brand behaves and communicates. They ensure clarity, consistency, and long term trust.
Defining the brand’s visual mood, guiding tone and style.
Keywords
Additional Visuals
Additional visual sketches explore early ideas, helping refine form, flow, and direction.
Logo Ideations
Type Systems
Aa
Noto Serif Display
Condensed Italic
Headings
Title Text
Aa
Raleway Light
Combining palettes, moods, and sketches, logo ideations transform early ideas into focused concepts.
Visuals & Collaterals
Final Concept
The deer, symbolizing grace, purity, and connection to nature, embodies our brand's commitment to gentle, effective skincare and harmony with the environment.
Key Takeaways
I honed my skills in crafting a brand identity from the ground up, weaving together core values that authentically reflect the brand's essence. Developing impactful visuals presented a creative challenge.
Understanding the nuances of our target audience's preferences and needs was pivotal in shaping compelling marketing strategies. Moreover, I discovered the transformative power of storytelling and emotional connection in forging deep brand resonance.
Wordmark
Tagline
Icon
younify
Branding | Brand Strategy | Brand Guidelines
Simplicity | Indulgence | Ritual Premium | Inclusivity | Body Positivity
younify
